{"id":13258,"date":"2025-12-08T14:45:44","date_gmt":"2025-12-08T07:45:44","guid":{"rendered":"https:\/\/soipro.vn\/?p=13258"},"modified":"2025-12-25T15:57:28","modified_gmt":"2025-12-25T08:57:28","slug":"vncx-report-2025","status":"publish","type":"post","link":"https:\/\/soipro.vn\/en\/vncx-report-2025\/","title":{"rendered":"Vietnam Customer Experience Report 2025: From Promise to Execution"},"content":{"rendered":"<p>With a population of over 100 million and rapid urbanization, Vietnam is emerging as one of the most dynamic consumer markets in Asia. By 2030, the country is expected to join the world\u2019s top 15 largest consumer markets, unlocking significant growth opportunities across retail, services, finance, and technology. This expansion is reshaping customer behavior and expectations: consumers now demand not only quality products but also seamless, fast, and transparent experiences across every touchpoint.<\/p>\n<p>\ud83d\udc49 Three key differentiators of the report:<\/p>\n<p>\ud83d\udccd Dual-perspective data \u2013 customers &amp; businesses: For the first time, VOC and VOB are directly compared to reveal expectation gaps across industries.<br \/>\n\ud83d\udccd From data to action: Every insight is accompanied by strategic implications and short-term solutions.<br \/>\n\ud83d\udccd Clear positioning tools: The Gap Map and Maturity Map help businesses identify their current standing and prioritize improvement areas.<\/p>\n<p>\ud83d\udc49 Register now to access a comprehensive view of the gap between consumer expectations and enterprise capabilities \u2014 a foundation for smarter investment and elevated customer experience!<\/p>\n<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f13256-o1\" lang=\"vi-VN\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/13258#wpcf7-f13256-o1\" method=\"post\" class=\"wpcf7-form\" novalidate=\"novalidate\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"13256\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"vi_VN\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f13256-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"g-recaptcha-response\" value=\"\" \/>\n<\/div>\n<p><label> Name<br \/>\n    <span class=\"wpcf7-form-control-wrap your-name\"><input type=\"text\" name=\"your-name\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><br \/>\n<label> Email (Required)<br \/>\n    <span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><br \/>\n<label> Company\/ Organization<br \/>\n    <span class=\"wpcf7-form-control-wrap co-quan-lam-viec\"><input type=\"text\" name=\"co-quan-lam-viec\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><br \/>\n<label> Title<br \/>\n    <span class=\"wpcf7-form-control-wrap chuc-danh\"><input type=\"text\" name=\"chuc-danh\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span><\/label><br \/>\n<label> Phone Number<br \/>\n    <span class=\"wpcf7-form-control-wrap phone\"><input type=\"tel\" name=\"phone\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel\" aria-invalid=\"false\" \/><\/span><\/label><br \/>\n<label> Purpose<br \/>\n    <span class=\"wpcf7-form-control-wrap menu-233\"><select name=\"menu-233\" class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\"><option value=\"Work\">Work<\/option><option value=\"Study\">Study<\/option><option value=\"Personal purpose\">Personal purpose<\/option><option value=\"Others\">Others<\/option><\/select><\/span><\/label><\/p>\n<p><input type=\"submit\" value=\"Submit\" class=\"wpcf7-form-control wpcf7-submit\" \/><\/p>\n<input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output wpcf7-display-none\"><\/div><\/form><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a population of over 100 million and rapid urbanization, Vietnam is emerging as one of the most dynamic consumer markets in Asia. By 2030, the country is expected to join the world\u2019s top 15 largest consumer markets, unlocking significant growth opportunities across retail, services, finance, and technology. This expansion is reshaping customer behavior and&#8230;<\/p>\n","protected":false},"author":5,"featured_media":13265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[144,140],"tags":[],"_links":{"self":[{"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/posts\/13258"}],"collection":[{"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/comments?post=13258"}],"version-history":[{"count":3,"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/posts\/13258\/revisions"}],"predecessor-version":[{"id":13268,"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/posts\/13258\/revisions\/13268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/media\/13265"}],"wp:attachment":[{"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/media?parent=13258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/categories?post=13258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soipro.vn\/en\/wp-json\/wp\/v2\/tags?post=13258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}