The year 2022 will see many changes in social trends and customer experience. From TikTok changing the way customers view information, to Metaverse finally launching into the market. Marketing on social media platforms has changed and grown dramatically over the past few short years. With new shifting trends, 2023 promises to bring many exciting new experiences, as well as full of difficulties for businesses.
Let’s take a look at the statistics of emerging social media marketing trends that will shape customer experience trends 2023.
The focus is on transparency and trust.
It is impossible not to mention, during the past years, the large amount of media information on social networks has led to the saturation of official information, and the sharp growth of false information. More than 80% of users have received false information, more than 10% have shared and more than 50% are bothered about the amount of fake information.
88% of consumers cite authenticity as their main criterion for choosing a brand to endorse. Furthermore, that number is expected to increase over time. In fact, consumers are increasingly vocal about their disapproval of brands that fail to meet their need for authenticity.
Consumers are craving more authenticity from the brands they follow. What does that mean for those who use social media as their primary tool to engage consumers? Through that, the brand may be able to:
Focus on real life stories
Practice B2C Transparency
Share social proof
Let authenticity drive your social media marketing campaigns. In turn, brands develop deeper, longer-lasting relationships with their audiences.
The Return of the Podcast Platform
Podcasts have been one of the most unexpected comebacks of the past year. Like Tiktok (formerly Musically and failed), Podcasts come back strongly in 2022 and are forecast to be a new trend for young people in 2023. Podcasts will likely pass 500 million users by 2024 worldwide.
Convenience, accessibility, and a fun way to use media while multitasking are the advantages of Podcasts. More than simply listening to people talk, Podcasts build engagement with a broader community. Brands starting Podcasts that focus on relevant content can expand their audience reach. Using Podcasts can deepen relationships with consumers.
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Social media shopping has skyrocketed.
E-commerce has grown exponentially over the past few years, along with social selling. In the Asian market, especially Vietnam, the trend of buying – or in the media’s language, ‘closing an order’ – via livestream is more prevalent than ever.
According to Accenture, the growth potential of social commerce will triple by 2025. That’s an estimated $1.2 trillion in revenue. People love browsing and shopping on social media because they get an accessible yet in-depth view of different brands. This allows them to make more informed purchasing decisions quickly and conveniently.
Conclusion
While many social media trends are fickle, others are not. By tracking consumer behavior statistics year after year, brands can stay ahead of the game.
Throughout 2023, SOI recognized a growing need for authenticity, social commerce, short-form video content, and AR features. Let’s start to understand the Podcast market, because Podcasts in the next few years will be a new, promising social network.
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