November 18 to 20, 2023, the 19th Annual Conference of the Mystery Shopping Providers Association (MSPA) took place in Hong Kong under the theme: “Global Perspectives: Adapting Mystery Shopping to Diverse Markets”.
The event brought together senior leaders, managers, and customer experience experts from prestigious organizations across various countries, including the United States, Dubai, Australia, the United Kingdom, Kuwait, Japan, Thailand, South Korea, and more.
At this year’s MSPA conference, SOI.Pro was honored to receive the Silver Member title from MSPA, recognizing our long-standing commitment and contributions to both the association and the broader customer experience community.
The conference’s theme, “Global Perspectives: Adapting Mystery Shopping to Diverse Markets,” focused on the opportunities and challenges businesses face in a rapidly changing and increasingly diverse market. Key drivers such as technological advancements, labor shortages, and shifting consumer demands were highlighted as crucial factors for businesses to prepare and adapt for the future:
- Building an elite and efficient workforce while optimizing headcount.
- Embracing technological trends and preparing to enhance products and services to meet customer needs.
- Creating sustainable values that benefit individuals, companies, and teams alike.
In addition to in-depth conferences, MSPA attendees participated in various sharing sessions and discussions about innovative approaches to implementing mystery shopping projects, emerging trends in countries like China, Japan, and India, and solutions for workforce management, among other topics.
As the sole representative from Vietnam at the event, SOI.Pro aimed to stay updated on the latest trends in Mystery Shopping and Customer Experience, gain insights from global enterprises, exchange knowledge, and connect with world-class experts. Through these efforts, SOI.Pro aspires to deliver the most optimal and trend-aligned solutions to its clients.
