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Filling the gap in customer experience management in Vietnam

By comparing the voices of consumers and businesses, the report identifies five major gaps and a roadmap for breakthroughs through data capabilities.
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[tapchikinhtetaichinh] Ho Chi Minh City digitizes destinations, enhancing tourist experience.

Ho Chi Minh City is entering a new phase of development, defining tourism as an experiential ecosystem, aiming for a smart tourism city by 2030, and spreading its unique identity...
07-02-2026
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[thoibaonganhang]Chain linkages and enhanced experiences – driving forces for tourism development in Ho Chi Minh City.

Tourism development in the current era is no longer a "race" for quantity, but for understanding. Therefore, Ho Chi Minh City's tourism industry is orienting itself towards linking service chains...
05-02-2026
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