On December 14, 2024, the Global CX Summit 2024 international conference, themed “Navigating the Future of Customer Experience in 2025,” successfully took place in Ho Chi Minh City. The event was organized by FSB Institute of Management & Technology (FPT University) in collaboration with CXM@MSU Center (Michigan State University). This is Vietnam’s largest annual high-level...
On December 12, 2024, the international conference “CX Global Trends – Global Customer Experience Trends” was successfully held. This event is part of SOI.Pro’s efforts to seek international partners and resources to build a high-quality program, fostering a robust domestic CX community that aligns with international standards. The conference received valuable support from MB and...
Empathy – a familiar yet hard-to-define concept – is the cornerstone of creating memorable customer experiences. As Contact Centers increasingly affirm their role as hubs for connecting and interacting with customers, equipping customer service representatives (CSRs) with knowledge and skills in empathy has never been more essential. At the end of November, SOI Pro successfully...
November 18 to 20, 2023, the 19th Annual Conference of the Mystery Shopping Providers Association (MSPA) took place in Hong Kong under the theme: “Global Perspectives: Adapting Mystery Shopping to Diverse Markets”. The event brought together senior leaders, managers, and customer experience experts from prestigious organizations across various countries, including the United States, Dubai, Australia,...
As Typhoon Yagi passed, the northern provinces in general, and Yên Bái in particular, suffered severe damage. Homes were destroyed, roads were cut off, and the lives of the residents, especially those from disadvantaged families, faced numerous challenges in returning to normalcy. Students were also significantly affected as schools in the province were damaged and...
On the morning of August 4, 2024, at the CAPELLA Wedding and Conference Center in Ho Chi Minh City, the conference “Effective Internal Management – Enhancing Customer Experience in the Digital Age” took place with the participation of more than 150 managers from Nam A Bank. With over 10 years of experience in implementing customer...
On the morning of August 2, 2024, in Ho Chi Minh City, the management board of SYCA Joint Stock Company (SOI.Pro brand), led by Mr. Nguyen Huy Binh, General Director, visited the new headquarters of Shinhan Bank. They conducted a meeting to share experiences in customer service quality assessment and customer experience enhancement at the...
Today, businesses often focus on designing great experiences for young people, especially Gen Z. But in fact, there is still a segment of older customers who seem to be forgotten on the CX map. The world’s population is aging, so designing experiences for the elderly will become increasingly important for businesses to stay competitive and...
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