On December 14, 2024, the Global CX Summit 2024 international conference, themed “Navigating the Future of Customer Experience in 2025,” successfully took place in Ho Chi Minh City. The event was organized by FSB Institute of Management & Technology (FPT University) in collaboration with CXM@MSU Center (Michigan State University).
This is Vietnam’s largest annual high-level conference on Customer Experience (CX) management, attracting over 300 managers, senior executives, C-level leaders, and experts in the CX field. The summit served as a forum gathering globally recognized partners, including seasoned experts and entrepreneurs from Experience Engineering, ThoughtFull, FPT, Lazada, and more.
The event provided cutting-edge knowledge and methods to enhance customer experience and scale business operations while introducing impactful breakthrough trends with long-term influence.
At the event, Mr. Nguyễn Huy Bình, CEO of SYCA JSC (SOI.Pro brand), delivered a special presentation titled “CX Improvement Strategies: Lessons from Successful International and Vietnamese Case Studies.” With over 10 years of experience in customer experience management, Mr. Nguyễn Huy Bình offered an in-depth analysis of strategies to enhance customer satisfaction and loyalty, tailored to the Vietnamese market context.
Let’s revisit the most memorable moments of SOI.Pro at the Global CX Summit 2024!
