On March 29, 2025, the XMGlobal Collaborative (XMGC) officially launched, marking the establishment of the first-ever Experience Management organization in Vietnam. This initiative aims to connect global experts, foster a collaborative Experience Management community, and promote knowledge sharing and sustainable development.
With the support of experts and regular activities across different countries, XMGC serves as a platform for members to stay updated on the latest trends, exchange practical insights, and enhance customer experience quality.
SOI Pro is honored to be a sponsor of XMGC, standing alongside the XM community in Vietnam. We believe this collaboration will drive the growth of the Experience Management industry while delivering tangible value to businesses and customers.
Notably, Ms. Thuong Le, Deputy Genreral Director of SOI Pro, has taken on the role of President of XMGC Vietnam, reinforcing her commitment to advancing the Experience Management field and building a thriving professional community.
Follow SOI Pro to stay updated on the XMGC launch event in Ho Chi Minh City this May and the first professional session of XMGC Hanoi!