With a population of over 100 million and rapid urbanization, Vietnam is emerging as one of the most dynamic consumer markets in Asia. By 2030, the country is expected to join the world’s top 15 largest consumer markets, unlocking significant growth opportunities across retail, services, finance, and technology. This expansion is reshaping customer behavior and expectations: consumers now demand not only quality products but also seamless, fast, and transparent experiences across every touchpoint.
👉 Three key differentiators of the report:
📍 Dual-perspective data – customers & businesses: For the first time, VOC and VOB are directly compared to reveal expectation gaps across industries.
📍 From data to action: Every insight is accompanied by strategic implications and short-term solutions.
📍 Clear positioning tools: The Gap Map and Maturity Map help businesses identify their current standing and prioritize improvement areas.
👉 Register now to access a comprehensive view of the gap between consumer expectations and enterprise capabilities — a foundation for smarter investment and elevated customer experience!
