In June, the leadership of SYCA JSC – SOI Pro – paid an official visit and held working sessions with strategic partner MS&C in Japan, one of the leading and most reputable consulting firms in market research and customer experience (CX) across Asia. Both parties share a common vision of customer centric and continuously innovating...
On March 29, 2025, the XMGlobal Collaborative (XMGC) officially launched, marking the establishment of the first-ever Experience Management organization in Vietnam. This initiative aims to connect global experts, foster a collaborative Experience Management community, and promote knowledge sharing and sustainable development. With the support of experts and regular activities across different countries, XMGC serves as...
Last week, SOI Pro officially signed a partnership with BVA Group, a top-tier insights and data analytics group from France. This collaboration marks a significant step forward in optimizing customer insight research, gaining deeper understanding of high-end customers, especially the premium customer segments of major brands such as Chanel, Gucci, etc. BVA Group boasts over...
On the morning of January 21, 2025, SYCA Joint Stock Company (SOI Pro) and the Bank for Investment and Development of Vietnam (BIDV) held a contract signing ceremony and officially launched a project aimed at enhancing the corporate customer experience. The event was attended by representatives from BIDV’s Board of Directors and SOI Pro’s leadership...
On December 14, 2024, the Global CX Summit 2024 international conference, themed “Navigating the Future of Customer Experience in 2025,” successfully took place in Ho Chi Minh City. The event was organized by FSB Institute of Management & Technology (FPT University) in collaboration with CXM@MSU Center (Michigan State University). This is Vietnam’s largest annual high-level...
On December 12, 2024, the international conference “CX Global Trends – Global Customer Experience Trends” was successfully held. This event is part of SOI.Pro’s efforts to seek international partners and resources to build a high-quality program, fostering a robust domestic CX community that aligns with international standards. The conference received valuable support from MB and...
Empathy – a familiar yet hard-to-define concept – is the cornerstone of creating memorable customer experiences. As Contact Centers increasingly affirm their role as hubs for connecting and interacting with customers, equipping customer service representatives (CSRs) with knowledge and skills in empathy has never been more essential. At the end of November, SOI Pro successfully...
November 18 to 20, 2023, the 19th Annual Conference of the Mystery Shopping Providers Association (MSPA) took place in Hong Kong under the theme: “Global Perspectives: Adapting Mystery Shopping to Diverse Markets”. The event brought together senior leaders, managers, and customer experience experts from prestigious organizations across various countries, including the United States, Dubai, Australia,...
As Typhoon Yagi passed, the northern provinces in general, and Yên Bái in particular, suffered severe damage. Homes were destroyed, roads were cut off, and the lives of the residents, especially those from disadvantaged families, faced numerous challenges in returning to normalcy. Students were also significantly affected as schools in the province were damaged and...
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