On December 14, 2024, the Global CX Summit 2024 international conference, themed “Navigating the Future of Customer Experience in 2025,” successfully took place in Ho Chi Minh City. The event was organized by FSB Institute of Management & Technology (FPT University) in collaboration with CXM@MSU Center (Michigan State University). This is Vietnam’s largest annual high-level...
On the morning of August 4, 2024, at the CAPELLA Wedding and Conference Center in Ho Chi Minh City, the conference “Effective Internal Management – Enhancing Customer Experience in the Digital Age” took place with the participation of more than 150 managers from Nam A Bank. With over 10 years of experience in implementing customer...
On the morning of August 2, 2024, in Ho Chi Minh City, the management board of SYCA Joint Stock Company (SOI.Pro brand), led by Mr. Nguyen Huy Binh, General Director, visited the new headquarters of Shinhan Bank. They conducted a meeting to share experiences in customer service quality assessment and customer experience enhancement at the...
The digital revolution has changed the way businesses operate, and customer experience is no exception. As more and more companies shift their focus to the digital space, it becomes increasingly essential to measure and evaluate customer experience in the digital age. This is important to ensure customer satisfaction and retention. Understand what to measure Before...
Today, businesses often focus on designing great experiences for young people, especially Gen Z. But in fact, there is still a segment of older customers who seem to be forgotten on the CX map. The world’s population is aging, so designing experiences for the elderly will become increasingly important for businesses to stay competitive and...
63% of consumers said brands need to listen to their feedback better, while 60% of consumers said they would buy more if their interactions with brands improved. Nowadays, omnichannel interaction is becoming a trend to enhance customer experience. To maximize its potential, brands need to know how to enhance customer services with AI. In the...
Metaverse – a technology trend, is forecasted to impact on many areas in human life. Especially in the field of customer experience, Metaverse promises to bring the most interesting experiences to all customers. What does the metaverse mean for CX? We can define that the Metaverse is a kind of parallel reality, integrating the real...
In accordance with expectations, the global economy is going to face an ever-deepening recession in 2023, along with unforeseen societal shifts and daily unanticipated events According to research, one of the best strategies for surviving a recession is to strengthen a good customer experience plan. Organizations that engaged in CX saw profits during the financial...
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